BEAR & FISH — Experimental Poster Design
A graphic poster study built around a playful bear illustration and a limited red, blue, black and off-white palette.
The project explores typography, composition, color blocking, texture and visual hierarchy, while keeping the raw, imperfect character of the original artwork.
The final poster was designed in Affinity and developed as a complete visual design exercise, from layout exploration to print-inspired texture treatment and final urban mockup.
FINAL POSTER
Final composition combining bold typography, a limited color palette and an intentionally imperfect print-inspired aesthetic.
The layout was built around strong visual hierarchy, negative space and the interaction between the illustration a
POSTER IN CONTEXT
Urban mockup showing the final artwork in a real-world environment.
The aged wall, worn paper and street atmosphere reinforce the raw screen-print-inspired visual language of the project.
CONSTRUCTION & GRAPHIC RESEARCH
Exploration of composition, hierarchy, typography, alignment and color balance.
This study shows the underlying structure of the poster and the decisions behind the placement of each graphic element.
